Graphic Design Projects
I have been working as a graphic designer for over six years, gaining experience across various sectors, including communications, publishing, and cultural and educational projects. This diversity has allowed me to develop strong expertise in visual identity, editorial design, branding, interfaces, print materials, and promotional visuals for social media.
Today, I focus on projects that combine refined aesthetics with tangible impact—whether for brands, institutions, products, or digital initiatives.
During this time, I have learned to tell stories, present my past and upcoming travels, and gather narratives using platforms such as Readymag and Cargo. I have created a travel guide for Japan, including an itinerary and route around the island, as well as plans for Iceland.
2023, EdTech – Illustration Style
Creation of the illustration style for the EdTech platform Netology
I aimed to develop a simple, cohesive, and truly memorable illustration style for this online education platform. The circle, at the heart of their visual identity, became my guiding motif. Over years of collaboration, we built a robust library of illustrations.
Authors: Anna Poletaeva and Pauline Kolodina
2022, EdTech – Design SystemCreation of the Brand Book for the EdTech platform Netology
Impact: Ensured full team alignment on a cohesive aesthetic, enhancing the quality of marketing and product deliverables.
Role: I structured and consolidated the complete visual identity into a strategic Brand Book for partners and employees. This central document captures the brand philosophy, visual language, logo, typography, color palette, photographic style, animation guidelines, illustration style, and presentation templates.
2022, EdTech – Design SystemCreation of the visual language concept for a Brazilian startup (Cerencia)
Mission: Develop a visual identity for an international educational platform based in Brazil. The graphic language was intended to serve as a metaphor for the different building blocks of general knowledge on a subject, providing a visual and pedagogical approach to learning.
Role: I designed this complete visual identity around educational metaphors to enhance the platform’s pedagogical impact.
2024, EdTech – RedesignNew logo, color palette, and shapes for an educational platform
Mission: Create a new logo, color palette, and shapes for an educational platform, aiming for improved visual recognition compared to competitors.
Role: I led the visual identity redesign.
2020, SaaS / Web Design Tools – Promotional Page Creation of a landing page for a website builder
Mission: Design a promotional landing page showcasing the capabilities of an online website builder, helping users quickly assess whether the service meets their needs and start a trial project.
Role: I designed and delivered the complete landing page.
2018, Travel Tech, Instagram Creation of social media content
Mission: Develop a structured social media content typology organized into several categories: discounted tickets, informative and emotional posts, inspiring quotes (emotion, action, aesthetics), and news updates with timely commentary.
2018, In-House Venture – Visual IdentityCreation of logo and associated graphic materials
Mission: Design the visual identity for an internal project enabling employees to test their own hypotheses and launch new initiatives.